This is the first of the first in the series; a look at letter heads and what is legally featured and what can be done to redesign the page for optimal results.
Crafting the best letterhead possible will mean facing a challenge of deciding how best to approach the many aspects of doing the job right. This can all be done much easier by stepping back and considering the most basic points.
Let’s begin by covering the basic legal requirements
Sole Traders must include the business address in full, a VAT number and their personal name if it is not the same as the business name. Limited companies must include registration numbers, place registration, registered company name and VAT number.
Businesses with partners must abide the requirements for sole traders. In addition to all the partners’ names, you will need the main offices address and if all the names of partners cannot be listed, then a place where all names can be found should be listed.
Then there are some requirements that are not legally required as much as “best practices”. This includes fax numbers, the nature of the business, email addresses, website URLs, logos, social media and many other specifics that are more pertinent depending on the industry.
Now that we have set a good foundation of basic requirements, let’s move on to cover the best ways to make an engaging letterhead while avoiding the common pitfalls.
1. Embrace Simplicity
The most important thing to remember is to make the final product as simplistic as possible. This is not the part of the page that will sell the product or service, this is just a medium for communication and communications should always be simple and clear.
2. Consider the Details
Depending on the target audience you may want to consider other important details. FAX machines have gone out of style and many companies no longer use them, if your target audience will not use a fax, leave this bit out. Take the time to tailor the letterhead as a whole toward the department you are contacting so you can increase the quality of reception.
3. Represent Your Brand
Letterheads are a great way to get your company name and logo in an attractive and engaging format. You can prominently display your branding information in this key communication device. The colours, schemes, fonts and imagery applied in your scheme will go a long way in furthering your marketing goals.
4. Positioning and Alignment Matter
The sizes and shapes you apply to the letterhead must set the standard that the rest of the page will follow. Balance your offset with the shape of your images so that you can make the most of your connected design.
5. Use Colours Wisely
The colours you use will have a great, though subconscious effect. Use colours to highlight areas and draw reader attention to specific points. This is an important place to apply your colours as too many colours on a page can be offsetting and disrupt the smooth delivery of your message.
Once you have finished the design, you must also ensure to choose a trusted printing company to make sure all your hard work is printed to the correct measurement and quality to represent your brand. Tower Press, www.tower-press.co.uk, are an outstanding company for all printing jobs of quality.