Getting a new website traffic on the Internet is challenging, but the biggest factor is how your website utilizes SEO techniques to rank higher on search engines. Search Engine Optimization or SEO is how a search engine, like Google or Bing, determine your website’s ranking.
The better your SEO techniques, the higher your website will rank on search engines and vice versa. While this might sound simple, SEO techniques are anything but simple and the smallest detail can greatly alter the results. Factors range from content structure to loading speed and even the web hosting package you selected.
How Does Web Hosting Affect SEO Rankings
When you are first starting out most new websites select a shared web hosting package instead of a VPS. The reason is that shared hosting is cheaper, and a brand-new website does not need a private server, but it can come at a price. If by chance another website you were sharing a server with was releasing malicious content to visitors, search engines like Google would make sure it is low or non-existent in the search results.
While this is the appropriate response, it will also affect yours and any other websites that share that server. Even if your website is doing everything the right way, your SEO will be punished for sharing a server with the malicious website. However, this is not the only way a web hosting company can affect your SEO.
Optimize Your Website’s Speed
A well-established factor of your SEO ranking is the speed of your website. Optimizing the speed of a website can be challenging, but the process is different for everyone. For example, if you have a lot of video content on your website’s pages, they are going to take longer to load. However, if you select the right web hosting package, the speed difference will not be noticed.
While having an optimized server is important, even with the best hardware, your website can still be slow. For example, if you are working on a WordPress website and install a lot of plugins, your website will slow down. The rule of thumb to follow is always use what you need and nothing more. Every single file, image, video, etc. that you upload will ultimately slow down your website.
Choose the Perfect Keywords
The keywords you select should be what a visitor would type in a search engine to find your website. While this sounds simple, it is anything but simple. The keywords you select are imperative to your website’s success and there are a lot of websites that can help you select keywords.
Not only do you need to keep your visitors in mind, but you also need to keep your competition in mind. For example, if two websites had similar content, they would have similar keywords as well. Now any keyword that a visitor types in that is used by your competition will display whichever website has better rankings.
Thus, selecting generic keywords is useful, but also selecting keywords that are somewhat exclusive to your website is also important.
Properly Utilize HTML Tags
HTML tags are extremely important when it comes to SEO optimizations. An HTML tag is a small snippet of HTML that show search engines how to process your content. Search engines use bots to visit websites and learn what your websites content is about. While your website may be readable to humans, search engine bots may be another story.
That’s where HTML tags come into play. They give the search engine bots the information they need to categorize the website. However, it is important to note that there are a lot of tags that will directly affect how your content is presented to visitors as well, like the title tag. Social media websites like Facebook and Twitter also use tags to link your articles on their platform. Properly using tags affects your visitors, social media websites, and search engine bots.
Make Your Website Mobile Friendly
More of your website traffic will come from mobile users on smart phones and tablets than traditional desktops and laptops. Making sure your website is optimized for mobile use is an important factor for search engines. Google is pushing mobile friendliness as a big factor in search results.
Back in 2016, Google noticed that there were more search results from mobile devices than desktops and shifted into the mobile-first indexing. Now, Google will look at the mobile version of your website first. This means if your mobile version is incomplete or lacking from the traditional version, you’re in trouble. It is imperative that you optimize your website for mobile use to get properly ranked.
SEO Rankings Are Important, But Not Everything
Most of the traffic your website receives will come from search engines, which makes ranking well on them so important. However, that doesn’t mean SEO is the only thing you need to worry about when trying to increase traffic. Social media websites like Facebook and Twitter have revolutionized what successful online marketing is.
Think about it, every major brand you can think of as well as every other brand all advertise on platforms like Facebook. The reason is simple, Facebook gets over 2 billion monthly views and it is easy to advertise on. Getting a lot of attention on a platform like Facebook, Twitter, YouTube, etc. can lead to accelerated growth that cannot be achieved through search engines.
However, search engines optimization is still crucial to the growth and success of your website in the long term.